Frequently Asked Questions

What you're probably wondering

Straight answers. No jargon. If you don't see your question, ask me directly.

The opportunity: AI presents genuine potential for companies ready to understand it thoughtfully, both its applications and its limitations. The journey to fluency starts with curiosity and builds through experimentation.

Why choose in-person, hands-on workshops over online courses?

Online courses are convenient, but they're passive. People watch videos whilst checking emails. Knowledge fades within days. There's no real collaboration, no spark of collective discovery.

I design immersive, in-person workshops because they work. Your team learns together. Ideas flow. Questions get answered in real time. People leave with genuine confidence, not theoretical knowledge, but practical competence they can apply Monday morning. You build shared AI language across your company. That's the difference between training and transformation.

In-person, hands-on learning builds genuine understanding that stays with your team. The most valuable outcomes emerge when empowered teams continue exploring AI thoughtfully after the workshop, building on their foundation of fluency and awareness.

Do you offer post-workshop consultancy and implementation support?

Absolutely. Workshops are the beginning, not the end. A three-day cycle builds clarity and confidence, but implementation is where the real value emerges. That's when pilots become integrated workflows. That's when your competitive edge becomes permanent.

I work with you in whatever way works best for your team. That might be weekly check-ins as you test use cases. Deep dives into specific business processes. Coaching conversations with your leadership team as they make adoption decisions. I adapt to your pace and your needs.

Implementation consultancy is bespoke and priced based on scope and intensity. Let's talk about what your business needs during our initial conversation, and I'll map out a realistic, affordable path forward.

What makes your approach different from other AI trainers?

Perspective. Depth. Real-world grounding.

I bring 40 years of work experience across industries, sectors, and scales. The last 10 years have been entirely focused on transformation projects, leading change, building capability, and embedding new ways of working. The last 10 years have been immersed in AI technology, from early GPT experimentation to production systems, startups to enterprises.

Most AI trainers come from either tech backgrounds (brilliant on the tools, weak on business context) or business backgrounds (understand strategy but speak in corporate jargon). I work at the intersection: I speak the language of both your technologists and your business leaders. I understand what actually works in real companies. I design workshops grounded in pragmatism, not hype.

My Demystify to Deploy™ framework reflects years of learning what actually drives AI adoption. It's battle-tested. It's proven. And it works for businesses your size.

What AI technologies and tools do you cover in the workshops?

The core workshops focus on foundational LLM fluency: ChatGPT (including Teams for enterprise deployment), Google Gemini, Perplexity, and AI agents, the technologies driving 80% of current business value.

But I also work with sector-specific tools. If your business operates in professional services, we might explore legal research AI and document automation. If you're in manufacturing, we'd cover production planning and supply chain optimisation. If you're in marketing, we'd dig into content generation and customer insights.

During our orientation call, we'll explore your specific sector, your current workflows, and the tools already in your tech stack. Then I customise the workshop to address your real opportunities. You don't learn generic AI theory, you learn how to deploy it in your business.

How much do the workshops cost?

Each workshop is typically a half-day intensive, though I can run two workshops in the same day if your team size and schedule require it. Pricing is provided on a case-by-case basis, I keep it confidential because the cost varies based on factors like your team size, your location, travel requirements, and any customisation needed.

What I can assure you of: the pricing is reasonable. I'm not here to extract maximum fees, I'm here to build long-term relationships and deliver genuine transformation. I structure fees to align with the value created and the scale of your company.

The best way forward? Get in touch. Tell me about your team and your situation, and I'll give you clear, transparent pricing for your specific needs. No surprises. No hidden costs.

What's the format and duration of a typical workshop day?

Workshops are immersive and practical. A typical half-day runs 4-5 hours, structured around real work, real examples, and real conversations, not slides and theory.

You'll spend hands-on time with the tools. Your people will work on tasks from their actual jobs. We'll pause to discuss applications, clarify thinking, explore edge cases. You'll hear from peers about what's worked for them. There's space for the questions that matter most to your business.

I keep groups focused (typically 20-40 people to maintain interactivity), and I design each workshop to be immediately actionable. People leave knowing specifically how to deploy what they've learned on Monday morning.

The three-workshop cycle spans Leadership Clarity, Team Fluency, and Scaled Advantage, each building on the last, each creating immediate ROI whilst building toward permanent transformation.

What measurable results can SMEs realistically expect from AI adoption?

The data is compelling. A University of St Andrews study found AI can increase SME productivity by 27–133%, the difference depends on how systematically you approach adoption. Research from the ONS shows that businesses deploying AI achieve 19% higher turnover per employee. The IMF projects AI could add £470 billion to the UK economy by 2035, driven significantly by SME adoption.

For your team specifically, expect genuine understanding that grows through continued exploration. Your people develop the fluency to experiment thoughtfully with AI, recognising both opportunities and limitations. Leaders make confident decisions because they understand AI's potential and its challenges.

Long-term, the transformation is cultural. Your people see AI as a partner, not a threat. You retain top talent because you're working with technology that matters. You move into new market opportunities because your team can scale capabilities others can't. That's sustainable competitive advantage.

Exact numbers depend on your sector, your baseline, and how systematically you apply what you learn. That's why we talk through your situation specifically during our orientation call.

What is AI fluency and why does it matter for UK SMEs?

AI fluency is the ability of your team to effectively understand, evaluate, and use AI tools like ChatGPT, Claude, and Gemini to enhance their daily work.

AI fluency matters because it empowers your team to explore applications thoughtfully, understanding both what works and where limitations exist. This foundation enables continued experimentation and discovery as the technology evolves.

AI fluency isn't about becoming technical experts, it's about practical capability. When your team understands how to communicate with AI tools, evaluate outputs, and integrate AI into existing workflows, you transform your company's capacity without hiring specialists.

Is ChatGPT suitable for small businesses?

Yes, ChatGPT is highly suitable for small businesses. ChatGPT Plus costs around £17/month per user and ChatGPT Teams starts at approximately £20/user/month for enterprise features.

UK SMEs use ChatGPT for content creation, customer communication, research, data analysis, and process automation. The key is training your team to use it effectively, that's where my workshops add value, transforming generic tool access into genuine competitive advantage.

What's the difference between ChatGPT, Claude, and Google Gemini?

ChatGPT (OpenAI) excels at creative writing and broad knowledge. Claude (Anthropic) is known for nuanced reasoning and longer documents. Google Gemini integrates seamlessly with Google Workspace.

For UK SMEs, the best choice depends on your existing tools and use cases. My workshops cover all three, helping teams choose the right tool for each task and build practical fluency across platforms.

Do I need technical staff to implement AI in my business?

No, you don't need technical staff for most AI implementations. Modern AI tools like ChatGPT and Google Gemini are designed for non-technical users, you communicate with them in plain English.

What you need is AI fluency, the ability to communicate effectively with AI tools and integrate them into existing workflows. My workshops are specifically designed for non-technical business people, focusing on practical application rather than technical theory. No coding or technical background required.

How do you handle data security and privacy concerns with AI?

Data security is critical and covered in every workshop. I teach teams how to use AI tools safely: understanding data retention policies, using enterprise-grade tools like ChatGPT Teams with data protection, anonymising sensitive information, and establishing clear AI usage policies.

For UK SMEs, GDPR compliance with AI is achievable with the right practices. We discuss practical approaches to AI governance that protect your business whilst maximising AI value.

Can AI really replace jobs in UK SMEs?

AI augments rather than replaces most SME roles. Research shows AI creates competitive advantage when teams work alongside AI, not when AI works alone.

The businesses winning with AI are those investing in team capability, enabling people to do higher-value work whilst AI handles routine tasks. That's the transformation I help you achieve: your people becoming more valuable, not redundant.

Why should UK SMEs prioritise AI adoption now?

The UK lags behind in SME AI adoption, only 31% currently use AI compared to higher rates globally. This creates a window of competitive opportunity.

The IMF projects AI could add £470 billion to the UK economy by 2035, with early adopters capturing the largest share. Businesses that build AI capability now gain sustainable competitive advantage over those waiting to see what happens.

Book a short orientation call

In 20 to 30 minutes we will:

  • Understand where you are with AI.
  • Identify a few high value opportunities.
  • Decide whether a workshop or programme is a good fit.
Book a short orientation call

Still have more questions? I'm happy to answer them on the call.