Frequently Asked Questions

The questions you're probably asking

Straight answers. No jargon. If something's missing, just ask.

After 30 years in business, I've learned that the best questions come from people who've been around the block. These are the things senior leaders ask me most often.

Why bother with in-person workshops when there are cheaper online courses?

Because online courses don't stick. People watch videos between emails, tick the box, and forget most of it within a week.

In-person workshops work differently. Your team learns together, shares ideas, asks the awkward questions, and leaves with real confidence. After 30 years watching how adults actually learn new skills, I've found there's no substitute for being in the room together.

The real value shows up later - when your people keep experimenting, keep discovering, keep building on what they've learned. That only happens when the foundation is solid.

What happens after the workshops? Do you just disappear?

Not unless you want me to.

Workshops are where understanding begins, but the real value comes when your team starts applying AI to actual work. That's when pilots become proper processes, and your competitive edge becomes permanent.

I offer ongoing support however works best for you - weekly check-ins, deep dives into specific processes, or simply being on call when questions arise. We can discuss what makes sense during our first conversation.

What's your background? Why should I trust you with my team?

Fair question.

I've spent 30 years working across different industries and company sizes. The last decade has been focused on transformation - helping businesses genuinely change how they work, not just talk about it. I've been hands-on with AI since the early GPT days, building real applications, not just reading the headlines.

Most AI trainers come from either pure tech (good on the tools, weak on business reality) or pure business (lots of strategy, little practical depth). I work at the intersection, which means I can talk to both your IT people and your board without anyone feeling patronised or lost.

My Demystify to Deploy™ framework comes from years of learning what actually works. It's been tested. It's proven. And it works for businesses your size.

Which AI tools do you actually cover?

The workshops focus on the tools that matter most right now: ChatGPT (including Business for enterprise use), Google Gemini, Perplexity, and AI agents. These cover roughly 80% of what businesses actually need.

But I also work with sector-specific tools. If you're in professional services, we might explore document automation. Manufacturing? Production planning and supply chain. Marketing? Content generation and customer insights.

We'll discuss your current tech stack and workflows beforehand, then I'll tailor the content to your real situation. You won't learn abstract theory - you'll learn what applies to your business.

How much is this going to cost me?

Each workshop is a half-day intensive. Pricing varies based on team size, location, and any customisation needed, so I quote on a case-by-case basis.

What I can tell you: it's reasonable. I'm not trying to extract maximum fees - I'd rather build a long-term relationship than win a one-off deal. I structure pricing around the value created and the scale of your company.

Get in touch, tell me about your situation, and I'll give you a straight answer. No games, no hidden extras.

What does a workshop day actually look like?

Hands-on and practical. A typical half-day runs 4-5 hours.

Your team works on real tasks from their actual jobs, not abstract exercises. We pause to discuss, explore edge cases, and answer the questions that matter to your business. Groups stay focused at 20-40 people to keep things interactive.

People leave knowing exactly what to do on Monday morning, not just feeling vaguely inspired.

The three-workshop sequence - Boardroom Alignment, AI as a Teammate, AI Fluency and Adoption Sprint - builds progressively. Each one creates immediate value whilst laying groundwork for the next.

What results can I realistically expect?

The research is encouraging. A University of St Andrews study found AI can lift SME productivity by 27-133%, depending on how systematically you approach it. ONS data shows businesses using AI achieve 19% higher turnover per employee.

But I won't promise you'll hit those numbers overnight. What I can promise: your team will leave with genuine understanding, the confidence to experiment, and a realistic view of both what AI can and can't do.

The rest depends on how consistently you apply it. The businesses that get real, sustained results are the ones where AI becomes part of how people work every day - not a novelty they tried once.

Everyone talks about AI fluency. What does that actually mean?

It means your team can use AI tools like ChatGPT and Claude effectively in their daily work - without needing to call IT every time.

They know how to ask good questions, evaluate the answers critically, and spot when AI is giving them nonsense. They understand what works, what doesn't, and when to trust the output.

It's practical capability, not technical expertise. Your people don't become AI specialists - they become professionals who use AI well.

Is ChatGPT actually useful for a business our size?

Yes. ChatGPT Plus costs around £17/month per user. ChatGPT Business is about £20/user/month with enterprise features.

UK SMEs use it for drafting content, customer emails, research, data analysis, and process automation. The catch is that most people use it badly at first - they don't know how to ask the right questions or check the answers properly. My workshops help your team use it well, which is where the real value sits.

What's the difference between ChatGPT, Claude, and Gemini?

Each has strengths. ChatGPT handles creative writing and broad knowledge well. Claude is excellent for longer documents and nuanced reasoning. Gemini integrates nicely with Google Workspace.

The best choice depends on your existing tools and what you're trying to do. My workshops cover all three so your team can pick the right tool for each task.

Do I need to hire technical people to make this work?

For most AI applications, no.

Today's AI tools are designed for non-technical teams - you talk to them in plain English. What you need is AI fluency: the ability to communicate effectively with these tools and weave them into your existing workflows.

That's exactly what the workshops provide. No coding required. No technical background assumed.

How do you handle data security? This makes me nervous.

Understandably so. It's one of the first things sensible leaders ask about.

Data security is woven into every workshop. I teach teams how to use AI safely: understanding what data goes where, using enterprise-grade tools with proper data protection, anonymising sensitive information, and setting clear policies.

GDPR compliance with AI is absolutely achievable - it just takes the right practices, which we cover in practical terms.

Is AI going to replace my people?

The research says no - at least, not in the way people fear.

AI works best alongside humans, not instead of them. The businesses getting real results are using AI to handle routine work so their people can focus on higher-value activities.

Your team becomes more valuable, not redundant. That's the transformation worth pursuing.

Why the urgency? Can't we wait and see how this plays out?

You can, but there's a cost to waiting.

Only 31% of UK SMEs currently use AI. That creates a window of opportunity for those who move earlier. The IMF projects AI could add £470 billion to the UK economy by 2035, with early adopters capturing the largest share.

Waiting isn't risk-free - it's just a different kind of risk.

How do I work out the ROI on AI training?

Pick 3-5 workflows that happen regularly. Measure how long they take now. Track improvements after training.

The formula: (hours saved × hourly cost) + (value of fewer errors) − (training cost) = net ROI.

Most SMEs see measurable returns within 8-12 weeks when teams apply AI consistently. I've put together a detailed guide on our AI ROI Calculator page.

Can we use ChatGPT and stay GDPR compliant?

Yes. The key practices are:

  • Use enterprise versions (ChatGPT Business) with proper data protection agreements
  • Don't input personal data without consent
  • Anonymise sensitive information before processing
  • Set clear usage policies for your team

My workshops cover the practical side of GDPR compliance with AI - what's safe, what's not, and how to stay on the right side.

Where do we even start with AI?

Start small. Pick one workflow that's frequent, measurable, and low-risk:

  • Drafting customer emails and proposals
  • Summarising meeting notes
  • Creating first drafts of reports
  • Research tasks

Choose something your team does regularly where AI can assist human judgement rather than replace it. Get that working, measure the results, then expand.

How long before we see actual results?

Confidence comes immediately - people leave workshops ready to try things.

Measurable productivity gains usually appear within 4-8 weeks as teams embed AI into their routines. Sustained competitive advantage builds over 3-6 months as fluency deepens and people find new applications.

The key is consistent practice, not a one-off event.

What's the difference between training and consulting?

Training builds your team's capability to use AI independently. Consulting means external experts doing the work for you.

Training creates lasting internal capability that grows over time. Consulting creates dependency.

For most SMEs, training delivers better long-term value because your people develop the fluency to adapt as AI evolves.

Can a small business really compete with larger companies using AI?

Absolutely.

AI tools level the playing field - they give you access to capabilities that used to require large teams and big budgets. And smaller businesses often adopt faster because you have shorter decision chains.

While your larger competitors are still in committee meetings, you can have AI embedded in your workflows.

Book a short orientation call

In 20 to 30 minutes we'll:

  • Understand where you are with AI
  • Identify a few high-value opportunities
  • Decide whether a workshop makes sense for you
Book a short orientation call

Still have questions? Happy to answer them on the call.