About Me
I believe every SME deserves access to AI that actually works.
For too long, practical AI capability has been locked away in big consultancies with big fees. SMEs—the backbone of our economy—have been left behind. That's what I'm here to change.
Why I do this
SMEs create jobs. They serve communities. They take risks that larger companies won't. They deserve the same advantages that AI brings to the biggest players.
I've spent 10+ years at the intersection of business and AI. I've seen what happens when teams truly understand these tools—not just the theory, but the practice. Confidence grows. Ideas flow. Work gets better.
My mission is simple: bring that capability to every SME ready to learn.
— Nathan Jones, Founder
What I believe
AI fluency beats AI tools
The right tool means nothing without the skills to use it well. I focus on building genuine understanding—so your teams can adapt as the technology evolves.
Real work, not theory
Case studies are interesting. Working on your actual challenges is transformative. Every workshop uses your real tasks, your real problems, your real opportunities.
Confidence comes from doing
People don't become confident by watching presentations. They become confident by using AI themselves, in a supported environment, with expert guidance.
Honest guidance over hype
I'll tell you what AI can realistically do for your business—and what it can't. No inflated promises. No magic solutions. Just clarity you can act on.
How I work
Every engagement is built around your specific context, challenges, and goals.
Partner, not trainer
You know your business. I know AI. Together we find opportunities you couldn't see alone.
Hands-on learning
Your teams work on real tasks during every session. They leave with capabilities they can use immediately.
Lasting capability
I don't just teach tools. I build fluency—so your teams keep growing long after our work together.
What I bring
10+ years in AI
Deep expertise in generative AI, machine learning, and practical business applications. I understand both the technology and how to make it work in real organisations.
Cross-sector experience
Hospitality, luxury retail, professional services, property. Different industries, similar patterns. I bring lessons learned across sectors to every engagement.
Practical programme design
Programmes that start with leadership alignment, build team capability, and create lasting organisational change. Every step builds on the last.
Radical honesty
I'll tell you what will work and what won't. I live in this space daily—you can trust what I say because I stake my reputation on it.
How I work with you
You work directly with me, Nathan, as your lead facilitator and AI adoption partner.
For larger programmes or multi-site rollouts, I bring in trusted collaborators for facilitation and specialist topics, while I remain your main point of contact.
That way you get personal accountability and continuity, with the ability to scale when you need it.
Book a short orientation call
In 20 to 30 minutes we'll:
- Understand where you are with AI
- Identify a few high-value opportunities
- Decide whether a workshop is right for you